the Dove Advert accused of racism after its new advert

Hi,

I filmed this video below to hear about the comment on the Dove advert accused of 'racism'.

I have spoken about fifteen people in London to hear their approach. Although it is not a huge number, the people I talked to helped me to reach a conclusion. There are some voices that didn't accuse Dove for racism, but at the end, I can easily say that majority of people I've spoken on the street did consider the Dove advert as 'racist.' 

Here is my piece!

https://www.youtube.com/watch?v=m6hKs4Pbcnk&t=4s


The Dove advert is accused of racism after showing a black woman ‘cleaning’ her body with its product

Personal care brand Dove published an advertisement of a body wash with a series of ‘racist’ images that showed a black woman turning white after using the product.

In the advert, Dove used three different images. A black woman taking off her T-shirt and then turning white. Later on, the same white woman turning Asian after changing her T-shirt once more.

 The main complaint was that the advert tries to say that: “You can clean your ‘black’ body with this product.”


The company received many comments complaining that adverts like these were racist and should not be shown. After about a week, Dove apologized, writing on Facebook: “Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of colour and we deeply regret the offense that it has caused.”

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